ROAS Calculator 📈

Calculate your Return on Ad Spend for Facebook, Google, and TikTok Ads.

Total Ad Spend ($)
Revenue from Ads ($)

What is Return on Ad Spend (ROAS)?

ROAS is a critical marketing metric that measures the amount of revenue your business earns for every dollar it spends on advertising. Our Free ROAS Calculator helps digital marketers evaluate the profitability of their Google Ads, Facebook Ads, or TikTok campaigns.

How to calculate ROAS?

  • The Formula: (Total Revenue from Ads ÷ Total Ad Spend) × 100
  • Example: If you spend $1,000 on ads and generate $4,000 in sales, your ROAS is 400%, or a 4:1 ratio. This means you make $4 for every $1 spent.
  • A "good" ROAS depends on your profit margins, but a baseline target for most e-commerce businesses is typically 3:1 or 4:1.